Drake & Weeknd
AI-Generated Song Goes Viral ...
Startup Marketing Ploy???
A new AI-generated song featuring fake Drake and The Weeknd is taking the internet by storm -- but it might just be a tech startup behind this ... according to a deep Twitter dive.
The track is called 'Heart on My Sleeve' ... and it's all
over TikTok/Twitter right now. Purportedly, this was created with
nothing but the use of AI programming -- meaning there wasn't a human
involved in the making of what sounds like a banger ... with what
absolutely sounds like Drizzy and Abel. In other words, AI efficiency is
getting scary good.
AI generated Drake & The Weeknd song.
— Barstool Sports (@barstoolsports) April 16, 2023
We are so fucked. pic.twitter.com/Agwd4skLQP
Right from the beginning, you hear the familiar Young Metro
intro ... which then goes into a bass-heavy club beat with Drake
starting the opening verse. It's incredibly solid -- and it sure sounds
like something Drake may have even written/rapped. Ditto for Weeknd's
chorus.
On its face, you'd think this was a leak ... but Twitter
sleuths are claiming it isn't, and that it's solely the work of a robot
-- which is frightening if true ... especially for the labels.
Now, as for who may have created this track and why -- as
an AI program needs to be told to do something like this by a person
somewhere along the line, unless we're already in 'Terminator' territory
-- one man thinks he has the answer ... and he might be on to
something. Shout out to Mitchell Cohen of AppSumo for doing the heavy lifting here.
This song is VIRAL on all platforms right now.
— Mitchell Cohen (@MitchellLandon) April 16, 2023
But I think it's all a genius marketing stunt...
Not by Drake, but by a SaaS startup.
Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻 pic.twitter.com/puklgqjElZ
He started a Twitter thread that did a lot of digging in
the origins of 'Heart on My Sleeve' ... and it all seems to have started
with a TikTok account by the name of ghostwriter977.
This song is VIRAL on all platforms right now.
— Mitchell Cohen (@MitchellLandon) April 16, 2023
But I think it's all a genius marketing stunt...
Not by Drake, but by a SaaS startup.
Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻 pic.twitter.com/puklgqjElZ
That account claims to have the full song at the link in
their bio, but when you click it ... it takes you to a weird site that
is then asking for your phone number, with the promise of sending you
song that way. If it sounds fishy ... that's because it very well may
be.
The site that the link takes you to is owned and operated
by a startup company called Laylo ... and they tout themselves as being
able to give creators more tools to reach more fans/subscribers ... via
"drops." Anyway, this ghostwriter account also uploaded another AI Drake
song a couple days ago ... where he's covering Colbie Caillat's
'Bubbly.'
Worth noting: the song is "Bubbly" lol and it also kinda bangs. pic.twitter.com/Nu0EQarUde
— Mitchell Cohen (@MitchellLandon) April 16, 2023
Mitch stops short of saying it definitely is Laylo's doing
... but the company itself is feeding into the narrative that it is ...
seeing how they retweeted his entire thread and responded with a cheeky ghost emoji.
Because of this, Mitch and others feel like this a genius marketing
ploy just to attract new users/customers to Laylo ... assuming it is, in
fact, them.
As for Drake and Weeknd ... yeah, they might wanna get on
this. 'Cause this song is too good to be out in the world without their
sign-off.
Also, yes ... we're so, so doomed.
